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WORLD top events
You know you’ve made it in the style stakes
when you’re invited to Anna Wintour’s fashion
event of the season at New York City’s renowned
Metropolitan Museum of Art. Each year, the
Met plays host to the annual Costume Institute
Gala Ball, a high-profile charity event for the
who’s who of the fashion world. The Vogue
Editor in Chief presides over the night of sartorial
style, organising every last detail with her usual
penchant for perfection.
WHY IT WORKS
Media allure | Sky-high ticket prices (up to
$5000 each) are justified due to how much media
attention the event garners – the amount of free
press means those who hold the coveted tickets
are happy to relax the purse strings.
Red-hot red carpet | The biggest night of the
fashion calendar comes with big expectations.
The beautiful creations never disappoint.
The who’s who | The attendees are the fully
fledged fashion elite, including Karl Lagerfeld,
Sarah Jessica Parker, supermodels Gisele
Bundchen and Naomi Campbell, It-girl
Blake Lively and fashion designer to the stars
MUSEUM OF ART
Held annually since 1994, the Vanity Fair
Oscars Party in the City of Angels is the place
to be spotted after the Academy Awards. The
star-studded guest list is compiled by Vanity
Fair magazine Editor in Chief Graydon Carter
and includes a mix of young up-and-comers
(think Emma Stone), seasoned talent (Sandra
Bullock) and the obligatory beautiful people
(Jessica Alba). Television stars also get a
look-in: more recently, Sofia Vergara (Modern
Family) and Lea Michele (Glee) scored an invite.
WHY IT WORKS
Royal affair | The high-profile celebrities
who attend are the closest thing to royalty as
Hollywood gets. The best in the business are
in attendance, including Tom Hanks, Colin
Firth, Quentin Tarantino and Tim Burton.
Off-duty behaviour | Attendance requires
a careful balancing act between sobriety and
intemperance (not aided by free-flowing
champagne), because the paparazzi are out in
force. But it’s not a work function, so celebs
are more inclined to cut loose – and there’s
usually a train wreck or two.
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