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Feature | Proper prior planning
Whether they’re capturing the best day of your
life, taking pictures of irritable politicians or
snapping away at glammed-up socialites, an
event photographer needs to be able to adapt to
any situation. At around $4000 for a package,
event photography isn’t cheap but the ability to
look back at the memories is priceless, and great
photographs can really raise an event’s profile
and chances of success.
Choosing the right photographer is critical.
Aim for one who will make you and your guests
feel naturally at ease; a playful personality will also
go a long way because there’s nothing worse than
mutterings of “cheeeese” followed by fake smiles.
Before you make any decisions, arrange to
meet your potential photographer for a coffee
or drink – that way you can gauge if you’re
comfortable around them, as well as run over
costs and packages. A meet and greet is also ideal
to check that you’re both on the same page when
it comes to finer details – for a corporate function
you might assume that the photos will be full-
body shots of the attendees, but the photographer
may envision shoulders upwards. Specifics like
these need to be decided before the event. If your
photography budget is on the light side, you may
consider cutting costs with alternatives like
a photo booth or hiring a budding photographer
such as a TAFE or university student (just
remember to be realistic about your expectations).
There are also online companies who hire out
Polaroid cameras, which can be delivered straight
to your home or office, along with the film.
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